Get to know your stakeholders

So you’ve built a response team, selected the most qualified spokesperson, trained that person in responding to hostile (or just frustrated) questioning, and established a multi-channel notification system. Excellent! (And we haven’t even faced a crisis yet.) A very common problem is that no matter how advanced, your notification system is only as good as the validity of your stakeholder …

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Crisis communications: thinking, fast and slow

Daniel Kahneman, psychologist and author of the bestseller, “Thinking, Fast and Slow” outlined his research on the dichotomy of thought: System 1 (instinctive) and System 2 (logical). Decades of research lead him to conclude that humans disproportionately trust human judgment and therefore place too much certainty in it. The outline of his theory is that the brain processes thought in two different ways: System …

A grueling workout: crisis communications spokesperson training

After you have carefully chosen a spokesperson for your Crisis Communications team, you will need to provide some adequate training. Last week we looked at some ways to predict and evaluate how the spokesperson will react, so now you need to apply that knowledge to a course in crisis preparation. There are many different stakeholders that will be looking out …

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The sunny side of Sandy: how Superstorm Sandy focused attention on emergency preparedness

Superstorm Sandy was one of the worst storms of 2012. Although it was downgraded from a major hurricane to a Category One, Superstorm Sandy caused billions of dollars in damages to cities, local businesses, residences and historical landmarks. People were surprised at just how much damage a Category One hurricane/superstorm was able to do, and cleanup efforts continue into 2013. …

Start by identifying your crisis communications team

Most organizations know the critical importance of preparation and securing effective channels for crisis communications. After Hurricane Katrina, you might think we had learned our lesson. Instead, Sandy devastated the East Coast and Professor Darren Hayes from Pace University reported on his Congress Blog that the first lesson of Superstorm Sandy is: “Improve communication.” All organizations, businesses, non-profits, and partnerships, should …

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How public safety officials talk: the importance of communication

Public safety officials give updates, instructions and other important information relating to the safety of the population before, during, and after a crisis. A well-equipped public safety official speaks in a way that simultaneously conveys authority and calm. The overall goal of a public safety official is to shine as a voice of reason and command in a time where …

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Introducing RallyEngine

Hi, we’re RallyEngine. RallyEngine is a streamlined communications tool for dispersed teams and mobile workforces. Using a versatile web-based dashboard, organizations can communicate quickly, easily, and effectively – with the valuable context of real-time location and specific individual traits – to their people via the smartphones they already carry. Locate. Alert. Connect. Rally. RallyEngine originated as the technology powering CodeSearch, a …