Building Community Capacity

This guest post is written by Nicole Enns, a third-year marketing student at the University of Calgary. In simple terms, community capacity is what makes communities “work”. It is the concept of a community working collectively to manage its human capital, develop its resources, and drive change from within. Defining Community Yet, if you dig deeper, community capacity is actually …

Marketing Alerting Apps

How Campuses Can Market Alerting Apps to Students

This guest post is written by Nicole Enns, a third-year student at the University of Calgary. Deploying a mobile alerting system is one thing, promoting it and getting students engaged is a whole other challenge. When first introducing a mobile alerting app there are two major obstacles to overcome: lack of awareness and apathy. Lack of awareness is a major …


WCDM 2015 Presentation: The Herd of Cats

Last week RallyEngine co-founder Steve Hardy presented The Herd of Cats to a great audience at the World Conference on Disaster Management in Toronto. He’s writing a book about the fascinating, surprisingly-overlapping worlds of entrepreneurs, improvisers, and disaster managers. Here is the session’s synopsis: The Herd of Cats: Startups, Improv, and Disasters The strange, fringe worlds of tech startups and …


Mobile and the Space Between Public and Private Alerts

Last week RallyEngine was pleased to attend the first annual National Public Alerting Summit in Edmonton. Organized by CATAAlliance, nearly 100 Canadian and International thought leaders converged to discuss the latest developments in emergency alerting. Collaboration and the sharing of best practices are of course vital to achieving success in such a critical and often complex field.


The Single Most Important Thing We Can Learn from the Ottawa Lockdown

Last Wednesday’s events in Ottawa – the deadly shooting of a soldier at the War Memorial, the violent showdown with the shooter inside Centre Block of Canada’s Parliament, and the all-day manhunt around the hotel, shopping centre, and area surrounding Parliament Hill – put a spotlight on everything from national security, international politics, and mental health to public safety protocols, …


How Improv Principles and Startup Culture Reshape Crisis Communications

Back in May RallyEngine’s Marketing Director Steve Hardy and MCSC Executive Director Amanda Pick co-presented Herding Cats, Finding Kids, and Rallying Dispersed Teams in a Crisis to a lovely audience at CPRS’s annual Ascend Summit in beautiful Banff, Alberta. Steve’s part riffed on insights gleaned from this Ipsos study of the Calgary Flood in which the importance of emergent and ad hoc teams …


What is Resilience?

The concept of resilience is key to both organizations and disaster relief efforts. Resilience, or resiliency, is an organization’s ability to react to events, predict future problems, and create value. A resilient organization is able to stay functional and ordered while enduring through changes. Resilience deals with a number of issues like preparedness, security and survivability.


Why You Don’t Need a Mass, Social, or Command Centre Alerting System

It’s generally recognized these days that there are better, more efficient, and more targeted ways to alert and inform dispersed people (colleagues, employees, executives, volunteers, partners, etc.) than with mass email blasts, manual call-trees, or public blog posts. Messages, particularly regarding sensitive or crisis situations, can and should be sent privately, smartly, and to only those to which they’re relevant. …