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Why You Don’t Need a Mass, Social, or Command Centre Alerting System

It’s generally recognized these days that there are better, more efficient, and more targeted ways to alert and inform dispersed people (colleagues, employees, executives, volunteers, partners, etc.) than with mass email blasts, manual call-trees, or public blog posts. Messages, particularly regarding sensitive or crisis situations, can and should be sent privately, smartly, and to only those to which they’re relevant. …

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It’s time to modernize the call-tree and mobilize crisis communications

The Boston Marathon bombing and subsequent massive manhunt was a stark reminder of how quickly tragic events can unfold and how widespread the damage and disruption can be. Disasters – both natural and manmade – refocus priorities and highlight the systems that governments, companies, organizations, and families have in place to manage them. And like Sandy or Newtown or West, …