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Why You Don’t Need a Mass, Social, or Command Centre Alerting System

It’s generally recognized these days that there are better, more efficient, and more targeted ways to alert and inform dispersed people (colleagues, employees, executives, volunteers, partners, etc.) than with mass email blasts, manual call-trees, or public blog posts. Messages, particularly regarding sensitive or crisis situations, can and should be sent privately, smartly, and to only those to which they’re relevant. …