This past Monday marked yet another big milestone for the burgeoning Search Program: The Missing Children Society of Canada and Toronto Police Service Partner on ‘Milk Carton 2.0™’ Initiative.
The announcement was hosted at TPS headquarters side-by-side with TPS Board Chair Alok Mukherjee, TPS Chief Bill Blair, MCSC Executive Director Amanda Pick, and senior representatives from WestJet, BlackBerry, and Strut Creative. Our Managing Director Aaron Salus represented RallyEngine, the technology powering the Program‘s mobile component CodeSearch.
The Search Program is endorsed by the Canadian Association of Chiefs of Police and it’s exciting to see CodeSearch adoption well underway now with Calgary Police Service, Toronto Police Service, and a variety of other large (public and private) organizations. We’re thrilled to be a supporter and cheerleader for such a ground-breaking initiative.
Here are some photos from the event…
- CBC: Milk Carton 2.0 aims to help keep children safe
- CHCH: New app Milk Carton 2.0 gets the word out about missing children
- Digital Trends: BBM will soon become a tool to find missing children in Canada
- Canadian Reviewer: BlackBerry’s BBM is now a tool for helping locate missing children in Canada
- Mobile Syrup: BlackBerry joins Milk Carton 2.0 to help find Canada’s missing children