Best Email Marketing Software for Small Business

18 Email marketing tools ranked by verified entry price, cheapest first. Every price comes from the company’s official pricing page (latest check October 29, 2026). The lowest listed price is Zoho Campaigns at $3 per month.

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  1. Zoho Campaigns

    Standard: $3 per month · billed annually

    Best for: Small businesses wanting low-cost email campaigns.

    See Zoho Campaigns pricing

  2. Brevo

    Starter: $8.08 per month · 5k emails/month · billed yearly

    Best for: Single users starting with email and multi-channel marketing.

    See Brevo pricing

  3. EmailOctopus

    Pro: $9 per month · 500 subscribers · billed yearly

    Best for: Small senders wanting simple, low-cost email campaigns.

    See EmailOctopus pricing

  4. SendPulse

    Standard: $9.60 per month for up to 500 subscribers · billed annually

    Best for: Growing businesses emailing up to 500 subscribers on a budget.

    See SendPulse pricing

  5. Mailercloud Premium

    Premium: $10 per month for 1,000 contacts · billed monthly

    Best for: Regular senders who need unlimited email volume for 1,000 contacts.

    See Mailercloud Premium pricing

  6. SendX

    Core: $10 per month for 1,000 contacts · billed monthly

    Best for: Lean teams and solo senders wanting unlimited email sends on Core.

    See SendX pricing

  7. Constant Contact

    Lite (0-500 contacts): $10.20 per month · billed annually

    Best for: Beginners starting with email and social media marketing.

    See Constant Contact pricing · Constant Contact alternatives

  8. MailerLite

    Comfort: $10.80 per month · up to 500 subscribers · billed yearly

    Best for: Sending regular newsletters and running automations.

    See MailerLite pricing · MailerLite alternatives

  9. Campaign Monitor

    Lite: $11.70 per month · 0-500 contacts · billed annually

    Best for: Businesses just getting started with email campaigns.

    See Campaign Monitor pricing · Campaign Monitor alternatives

  10. AWeber

    Lite: $12.50 per month · billed annually

    Best for: Creators building an audience with landing pages and automation.

    See AWeber pricing · AWeber alternatives

  11. ActiveCampaign

    Starter (1,000 contacts): $15 per month · billed yearly

    Best for: Teams starting personalized email marketing campaigns.

    See ActiveCampaign pricing · ActiveCampaign alternatives

  12. GetResponse

    Starter: $15.58 per month · paid annually

    Best for: Growing a list with AI-powered email and unlimited monthly sends.

    See GetResponse pricing · GetResponse alternatives

  13. SendFox

    Pro (5K contacts): $15.83 per month · billed yearly

    Best for: Budget-minded creators sending newsletters to up to 5K contacts on Pro.

    See SendFox pricing

  14. Mailmodo

    Lite: $27 per month for 500 contacts · billed annually

    Best for: Small teams sending interactive emails to 500 contacts.

    See Mailmodo pricing · Mailmodo alternatives

  15. Elastic Email Marketing Starter

    Starter: $29 per month for up to 2,500 contacts · billed monthly

    Best for: Small senders wanting low-cost email campaigns for up to 2,500 contacts.

    See Elastic Email Marketing Starter pricing

  16. Kit

    Creator: $33 per month · 1,000 subscribers · billed yearly

    Best for: Growing creators selling digital products and newsletters.

    See Kit pricing · Kit alternatives

  17. beehiiv

    Lite: $49 per month · billed yearly

    Best for: Newsletter creators ready to grow and start monetizing.

    See beehiiv pricing · beehiiv alternatives

  18. Encharge

    Growth: $79 per month for up to 2,000 subscribers · billed yearly

    Best for: SaaS teams automating behavior-based email for up to 2,000 subscribers.

    See Encharge pricing · Encharge alternatives

All 78 Email marketing comparisons

Ranking is by the entry price we verified, not by features or commissions. Units differ between some tools (per user vs per account), so check the unit line under each price. Higher plans are available for every tool.