Best Marketing Automation Software for Small Business

7 Marketing automation tools ranked by verified entry price, cheapest first. Every price comes from the company’s official pricing page (latest check October 23, 2026). The lowest listed price is HubSpot Marketing Hub at $7 per seat/month.

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  1. HubSpot Marketing Hub

    Marketing Hub Starter: $7 per seat/month · billed annually

    Best for: Small teams starting with marketing automation and email.

    See HubSpot Marketing Hub pricing

  2. ActiveCampaign

    Starter (1,000 contacts): $15 per month · billed yearly

    Best for: Teams starting personalized email marketing campaigns.

    See ActiveCampaign pricing · ActiveCampaign alternatives

  3. GetResponse

    Starter: $19 per month for 1,000 contacts · billed monthly

    Best for: Growing a list with AI-powered email and unlimited monthly sends.

    See GetResponse pricing · GetResponse alternatives

  4. Kartra Essentials

    Essentials: $59 per mo · billed monthly

    Best for: Solopreneurs, freelancers and creatives launching funnels and pages.

    See Kartra Essentials pricing · Kartra Essentials alternatives

  5. Ontraport

    Plus: $83 per month · $990/year · billed annually

    Best for: Growing teams needing CRM and automation essentials.

    See Ontraport pricing

  6. Keap

    2 users, 1,500 contacts: $299 per month · billed monthly

    Best for: Growing businesses needing CRM plus automation.

    See Keap pricing · Keap alternatives

  7. Salesforce Marketing Cloud Account Engagement

    Growth+: $1,250 per org/month · billed annually

    Best for: B2B teams wanting marketing automation tied to Salesforce.

    See Salesforce Account Engagement pricing · Salesforce Marketing Cloud Account Engagement alternatives

All 10 Marketing automation comparisons

Ranking is by the entry price we verified, not by features or commissions. Units differ between some tools (per user vs per account), so check the unit line under each price. Higher plans are available for every tool.