Best Prospecting & Data Software for Small Business

6 Prospecting & data tools ranked by verified entry price, cheapest first. Every price comes from the company’s official pricing page (latest check October 8, 2026). The lowest listed price is Snov.io at $29.25 per month.

1. Snov.io

   Starter: $29.25 per month · billed annually

   Best for: Teams needing email finding with unlimited seats.

   See Snov.io pricing

   • Snov.io vs Apollo
   • Snov.io vs Hunter
   • Snov.io vs Lusha
   • Snov.io vs RocketReach

2. RocketReach

   Essentials: $33 per month · billed annually

   Best for: Individuals focusing on email outreach.

   See RocketReach pricing

   • RocketReach vs Apollo
   • RocketReach vs Lusha
   • Snov.io vs RocketReach
   • RocketReach vs UpLead

3. Hunter

   Starter: $34 per month · billed yearly

   Best for: Teams starting outreach with essential email-finding tools.

   See Hunter pricing

   • Hunter vs Apollo
   • Snov.io vs Hunter
   • Hunter vs UpLead

4. Lusha

   Starter: $37.45 per month · billed yearly

   Best for: Individuals needing verified contact data.

   See Lusha pricing

   • RocketReach vs Lusha
   • Snov.io vs Lusha
   • Lusha vs UpLead

5. Apollo

   Basic: $49 per seat/month · billed annually

   Best for: Individual sellers doing regular outbound.

   See Apollo pricing · Apollo alternatives

   • Hunter vs Apollo
   • RocketReach vs Apollo
   • Snov.io vs Apollo
   • Apollo vs UpLead

6. UpLead

   Essentials: $74 per month · billed annually

   Best for: Individuals needing verified B2B contact data.

   See UpLead pricing · UpLead alternatives

   • Apollo vs UpLead
   • Hunter vs UpLead
   • Lusha vs UpLead
   • RocketReach vs UpLead

Ranking is by the entry price we verified, not by features or commissions. Units differ between some tools (per user vs per account), so check the unit line under each price. Higher plans are available for every tool.