4 Cheaper Semrush Alternatives
Each tool below has a lower entry price than Semrush on a plan we compared side by side. Prices are taken from each company’s official pricing page (checked October 7, 2026). Cheapest listed first.
| Alternative | Price | Best for | Compare |
|---|---|---|---|
| Mangools | Basic: $37.70 per month · billed annuallyAbout 67% less than Semrush on the compared plan | Solopreneurs, freelance SEOs and marketers. | Mangools vs Semrush |
| Serpstat | Individual: $50 per month · billed annuallyAbout 57% less than Semrush on the compared plan | Individual SEOs needing keyword, backlink and audit tools. | Serpstat vs Semrush |
| Moz Pro | Standard: $79 per month · billed yearlyAbout 32% less than Semrush on the compared plan | Small businesses that just need the basics of SEO. | Moz Pro vs Semrush |
| SE Ranking | Core: $103.20 per month · billed annuallyAbout 12% less than Semrush on the compared plan | Marketing teams running repeatable SEO and AI-search work. | SE Ranking vs Semrush |
Semrush for reference: SEO: $117.33/month, billed annually. Source. Units differ between some tools (per user vs per account), so check the unit line under each price. Higher plans are available for every tool.